AN ART DRIVEN FASHION HOUSE

Award-winning (VOGUE ITALIA, ASVOFF, GFW) and sustainable designer, Jayne Pierson, has received celebrity, media and public praise and continues to build season upon season in establishing the brand as a unique concept; an “art driven" fashion house with no limits.

Established in 2009, Jayne Pierson creates directional and sustainable, luxury womenswear that redefines the female form in empowering and uncompromising garments in leather pleating, luxe woven fabrics, future print, silks and draped leathers. Juxtaposing innovative material directions with avant-garde details inspired by a warped sense of history and intangible glitches in space and time, where historical references get confused and hybrids emerge. The collection encompasses high-end details and signature premium finishes. All garments are made in West Wales bespoke, sustainably, circular and with social responsibility.

Jayne is somewhat of a polymath, with a background in fashion, performance, music and film. Born in Wales, she grew up in Dallas, Texas before returning home to embark on a Performing Arts degree. As a singer-songwriter in the nineties, she was signed to EMI in Los Angeles and toured extensively with her band, supporting Jesus Lizard, No Doubt and Hole. This interest in performance encompassed visuals, image making and naturally led to fashion. Jayne embarked on her second degree, this time in Fashion Design & Draping (CSM), and went on to win the Ecological Design Award at Graduate Fashion Week.

Jayne launched her eponymous label with On|Off and the British Fashion Council at London Fashion Week over a decade ago, sponsored by LOTUS and selected and curated by celebrated BRITISH VOGUE editor-in-chief, Edward Enninful OBE. Jayne worked for Alexander McQueen mainline and Vivienne Westwood Gold Label. Whilst running her label and bringing up her twin daughters, Jayne also completed an MA in Film (USW) and a PGCE (UWTSD), FHEA whilst working as a consultant for Givenchy and most recently, DIOR.

Pierson has exhibited her work in numerous art galleries in the UK and internationally including the Tate Modern and ART BASEL, Miami. She explore’s ways to fuse fashion, music, film and story-telling with academic research in her PhD studies alongside her current work in the industry as a leader of fashion expertise in design innovation, ethical fashion and a entrepreneur of a recognised global, award-winning, fashion brand (VOGUE ITALIA, ASVOFF, GFW).

Jayne Pierson continues to develop her art practise in conjunction with academia as an external examiner for (Conde Nast College of Fashion & Design) and as a visiting lecturer for various leading fashion institutions internationally.