Shot by Math Roberts at Pembrey Airport in South West Wales, where Jayne’s studio is based, the collection images pay tribute to her surroundings and to her father, who tends to the airport all day, every day, in all weathers. The focus is on the shearling coats that have become a signature of Jayne’s collections in recent years. Gouge, Away emphasises these striking coats and presents them as functional, versatile garments for life. As an added piece of practical glamour to brighten the mundanity of lockdown or as the perfect shell for when we emerge into winter to return to life as we once knew it - this is strong, resilient, natural outerwear made to last.

The coats featured are available as individual bespoke commissions in any combination of the colours and styles shown. Exclusive collections can also be developed with third party retailers. A key feature of the collection is our circularity service, which offers customers access to mending, re-purposing and recycling of Jayne Pierson bespoke garments.